Seliecone exists because too much silicone work in Sydney is done badly. We see it on every remedial job. New silicone laid over old. Wrong product for the substrate. Acid-cure on stone. Beads forced into geometry that guarantees they will fail. The product is rarely the problem. The application almost always is.
Elie founded Seliecone after fifteen years on the tools across residential, commercial and construction sites in Sydney. The business runs on one principle: every job is done to the same standard, whether it is a single bathroom in Mosman or a thirty-unit handover in Parramatta. Full strip of failed silicone. Proper substrate prep. The right product for the substrate. Single uniform bead. Clean surfaces on completion. No callbacks six months later because the bead lifted or grew mould inside.
That standard sounds obvious. It is not, in practice. Most tradespeople rush the prep because it is the unbillable part of the job. Most use the same tube of silicone on every substrate because they have not been trained on the chemistry. We do not. Every job carries the same disciplined approach, and that is why builders, strata managers and homeowners keep coming back.